Winter in Switzerland

Apres Ski So Swiss / So European -Hermes captured the idyllic nature of skiing so well with this image of a man taking a break to "Bronze" and have a cup of coffee before heading back out conquer the trails. This gent is clearly enjoying the moment and appreciating it by indulging in a smoke and un cafe, with no a worry in the world, nor a cloud in the sky. One of the most coveted Swiss Ski Posters!
A stunning poster by Eric Hermès , who was born in Germany and whose parents emigrated to French-speaking Switzerland at the end of the 19th century. First in Lausanne, then in Geneva at the Ecole des Beaux-Arts,
Eric Hermès created several iconic tourism posters, having also worked as a commercial artist from the end of the 1920s, in particular for the Union valaisanne du tourisme, the Swiss Tourist Office or, as here, for the Swiss Federal Railways, which commissioned this poster to attract foreign tourists and skiers.– it was also printed in Italian and French, among other languages.