JB LOUVET

This is a humorous vintage poster for the J. B. Louvet bicycle company. "It climbs everything!"
J.B. Louvet Bicyclette was a French cycle manufacturer from the 1930's and this poster promoted their product sales, as illustrated by the artist Mich. This bicycle can help you climb anything, and if it can go up a ladder surely it can conquer the grinding climbs w/in France. The figurative climbing of the "Ladder" should trigger the sale for novice or profession cyclists alike.
Michel Liebeaux was known as Mich, and he produced incredibly cool and enduring French posters namely in the cycling, motorcycle and automobile category. He was also an illustrator for the premier French auto-racing paper, L'Auto.