Air India ROME

The "Devil Made Me Do It" ....Ha! Conde Nast Traveler just a few years back did a great piece on the Maharaja, and wrote about the fact that this revered Air India mascot did some things you would never want to be caught doing. That's why these posters, and this one in particular are so powerful. C'mon-you're at the Trevi fountain and you've never thought about grabbing those Euro's and Coins? Of course we all have, and if not, we'll you must be an influencer! This poster was actually feature in the article found here. https://www.cntraveller.in/story/air-india-maharaja-vintage-poster-ads/
Tomi Ungerer brought to life a mischievous series of posters that have now achieved near cult stature, and a few statues too. Characterized by his oversized moustache and turban, the Maharaja was Air India's beloved mascot.